The Certified Data-Driven Marketing Professionals (CDDMP) is a foundational certification exam tailored for professionals who use data, analytics, and insights to plan, execute, and optimize marketing strategies.

This certification validates your ability to interpret marketing metrics, leverage customer data for segmentation and targeting, and use tools like Excel, Google Analytics, and BI dashboards to drive measurable marketing results.

✅ Who Should Take This Certification Exam?

• Digital and traditional marketing professionals

• Data analysts working on marketing insights and reporting

• Growth marketers, CRM managers, and campaign specialists

• Entrepreneurs and business owners who run marketing operations

• Anyone seeking to align marketing efforts with data-driven decisions

🔍 What the Certification Validates

• Ability to apply data analytics to marketing strategies

• Understanding of customer segmentation, funnels, and CLV

• Knowledge of key metrics: CTR, CAC, ROAS, retention rates

• Competence in using dashboards and marketing tools

• Ability to interpret and visualize marketing performance data

• Awareness of data privacy and ethical marketing practices

🧠 Topics Covered

• Data-Driven Marketing Fundamentals

• Customer Journey & Funnel Analytics

• Marketing Metrics & KPIs: ROI, CAC, CLV, CTR, AOV, Bounce Rate

• Segmentation & Targeting: Behavioral, demographic, psychographic

• Campaign Analytics: A/B testing, multi-channel attribution

• Digital Tools: Google Analytics, Meta Insights, Excel/Sheets dashboards

• Predictive Analytics in Marketing

• Marketing Automation & Personalization

• Privacy, GDPR, and Ethical Data Use in Marketing

📝 Exam & Credential Details

• Format: Online, multiple-choice and scenario-based

• Duration: 60 minutes

• Questions: 50

• Passing Score: 70%

• Cost: $70

• Retake Policy: One free retake

• Credential Includes:

  • Certified Digital Certificate

  • Shareable LinkedIn/Portfolio Badge

  • ✅ Placement in the CDIPS Global Registry of Certified Data-Driven Marketing Professionals